Catawba County News

Small Business Seminars

Small Business Seminars

Published: September 11, 2018

Earlier this month, the Library kicked off its partnership with Catawba Valley Community College’s Small Business Center by hosting a seminar called Crowd Funding for Your Small Business. The idea was to introduce local folks to non-traditional ways of financing business expenditures and start-up costs, and the upshot was that participants gathered information for launching their own crowd-funding campaign online.

The Small Business Center is following up with two seminars that touch on other needs that preoccupy small business owners: maintaining a clientele and raising awareness of products and services.

• The first, entitled Finding Customers for Your Business, will look at conducting market research and creating a marketing plan. Developing a focused, effective approach to these topics requires up-to-date market analysis, and the class will introduce participants to a variety of tools that can provide critical information about different industries and customer leads. Good data on these fronts lets business owners test the feasibility of business endeavors, understand the competition, and identify potential customers with an interest in what the business provides. The data allows you to smartly approach new initiatives and lets you be strategic in how you manage the next steps.

This class meets Wednesday, September 19 from 11:30 am-1:30 pm at the Main Library in Newton. To register, call 828.327.7000, x4117.

• The second seminar, entitled Low-Cost Marketing for Your Business, applies a careful methodology to a task that’s more dynamic and challenging than ever before. To stretch marketing dollars, business owners must focus on their target markets and identify strategies that will be the most lucrative for them. This class will help participants discover how to effectively use the many marketing tools that are available, including many free of charge at the library. Attendees will gain insights to understand and reach customers, analyze industry and business environments, and commit to low-cost marketing techniques to promote their own business. It’s an approach that demands work and research, not just gut feelings.

This class meets Friday, September 21 from 11:30 am-1:30 pm at the Main Library in Newton. To register, call 828.327.7000, x4117.

Remember, too, that the Small Business Center (828.327.7000, x4117) stands ready to support small businesses on an individual basis at any time, and that the Catawba County Library System (828.465.8665) has a dedicated staff ready to assist you with a wealth of online tools for research, career development, grants, and much more. Just ask!